THE BEAUTIFUL GAME
REIMAGINED IN ART AND MUSIC
Authentic Merchandise for those who love The Beautiful Game, Art and Music.
A Few Words About Us
Four founders with a long-standing obsession for three things: football, artwork, and music.
Between us we’ve spent years split between two places that run on loyalty, passion and community. Taking place in the stands and on stages.
Support The Music Scene (STMS) built a movement to help bands and fans come together through merchandise and live music.
Somewhere along the way it clicked that the same energy and love that keeps people committed to live music is the one that keeps football fans coming back for the highs and the heartbreaks. So teaming up with others including one of the top digital artists in the midlands, we created something new and powerful for fans.
‘TIL I DIE exists to bring the beautiful game into the world of rock and metal and vice versa. No longer will you have to feel out of place wearing your teams colours to a music festival or gig, or worry about wearing a heavy metal design on a match day.
We are taking club identity and reworking it like it belongs on a tour poster with artistic designs that combine football, music and art.
This isn’t all about kits, crests or predictable slogans. It’s about recognising something in what someone else is wearing and feeling connected in places where that identity is usually hidden. It’s ultimately a quiet connection between people who just get it.
We’ve started with some amazing designs for eight clubs, reimagined through the lens of the music scene and artistic vision, whilst remaining true and inspired by each clubs identity.
More will follow throughout the season, created with the same attention to detail and respect for each club.
Meet the 'Til I Die Team
Jay
Commercial
Director
Oversees customer experience, order management, and social media. Brings a fan-first perspective to promotions and community engagement.
David
Creative &
Technical Director
Leads design and development. Responsible for t-shirt artwork, website functionality, and maintaining a consistent visual identity.
Stacey
Operations
Director
Manages production and fulfilment. Coordinates printing, packaging, and dispatch to ensure smooth delivery from studio to customer.
Bevan
Marketing &
Content Director
Handles campaign strategy and visual content. Creates promotional graphics and supports social media rollout across platforms.